Valeria Márquez was murdered on Tuesday, May 13th, 2025 while she was doing a live stream on TikTok from her beauty salon. According to initial reports and witness testimonies, a man arrived at the establishment, entered the premises, and shot her with a firearm.
The attack occurred while she was broadcasting live and some users reported hearing the shots during the broadcast, which ended abruptly moments later.
Who was Valeria Márquez, the influencer who was murdered during a live broadcast?
Valeria Márquez was a 23-year-old Mexican influencer and TikToker who had managed to build a significant community on social media, surpassing 90,000 followers on platforms like Instagram.
The content creator shared content related to beauty, lifestyle, and often incorporated humor into her posts, which helped her connect with a diverse audience. In addition to her online presence, Valeria Márquez was the owner of Blossom The Beauty Lounge, a beauty salon located in Guadalajara, Jalisco.
On May 13th, the famous influencer was murdered while doing a live stream. In response to this, the authorities are currently investigating the events in order to clarify the situation and find those responsible. It is expected that in the coming days, authorities will provide more details on the case.
As expected, many of Valeria Márquez’s followers have turned to social media to demand justice for her death and to express their condolences to her family and close loved ones. The incident has also reignited discussions about the increasing violence against women in Mexico, so it is expected that authorities will provide more details as the investigations progress.