The commercials also compete for their Super Bowl: these are the 10 best in history

The NFL final is the most-watched event on American television, and this year brands will pay $8 million to FOX for a 30-second advertisement.

Dunkin'
Comerciales del Super Bowl Ben Affleck, Tom Brady y Matt Damon, que en algún momento vivieron todos en Boston, para el famoso comercial “The DunKings" de Dunkin' en el Super Bowl de 2024. También aparece Jennifer Lopez. (@Dunkin’®)

The most-watched event in the history of United States television is the Super Bowl, there is nothing that compares to it. That is why brands prepare in a special way for the broadcast and produce commercials capable of capturing the attention of such a massive audience.

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The NFL final will be broadcasted on FOX and will charge $8 million for a 30-second advertisement.

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In recent years, brands have had social media as great allies, and that's why the trend now is to showcase ads days before the Super Bowl on Instagram, Twitter, or YouTube.

Next, a review of the top 10 Super Bowl commercials in history according to Metro World News:

10. Cindy Crawford with Pepsi (1992)

Cindy Crawford made history in advertising when she starred in an iconic Pepsi commercial in 1992, where she turned a can of the drink into a symbol of desire. Her presence on screen, combined with the aesthetics of the ad, made the campaign a classic of pop culture.

The impact of the commercial was so big that, years later, different versions inspired by the original were released. In 2002, Crawford, who is now 58 years old, returned to the same gas station where the original piece was filmed, but this time with an unexpected twist showing how things had changed over time.

9. The "Dirty Dancing" of Eli and Beckman (2018)

It will be hard to forget the image of Eli Manning, the Giants quarterback, lifting receiver Odell Beckham Jr., in a style reminiscent of Patrick Swayze's move with Jennifer Grey in the famous 1987 movie. This, along with the New York offensive line trying to keep up with Manning in the NFL commercial.

8. A historic phrase (2000)

The "phrase" that marked an era thanks to this Budweiser commercial where a group of young people greet each other in an exaggerated manner with the word "Wassup" (a deformation of the greeting "What's up"). It had other variations, such as an alien recounting what he had learned on Earth.

7. "JLo" and Ben Affleck together for Dunkin Donuts (2024)

The famous donut café enlisted Jennifer Lopez, Ben Affleck, Matt Damon, and the widely considered greatest player of all time, Tom Brady, for a commercial. Affleck, Damon, and Brady (all with ties to the city of Boston) form a band, the "Dunkings," and show up in eccentric clothing to a recording studio where JLo is. A must-see throwback piece, as Lopez and Affleck were still married at the time.

6. John Travolta T Mobile (2023)

Six months after Olivia Newton-John's death, John Travolta paid her a special tribute by performing their iconic duet "Summer Nights" in a T-Mobile Super Bowl commercial.

The actor revives the magic of "Grease" in this new advertising campaign, accompanied by the stars of the series "Scrubs".

5. Arnold Schwarzenegger and State Farm (2024)

The insurance company, which counts Patrick Mahomes among its faces, last year turned to Arnold Schwarzenegger for a fun commercial where the Austrian actor has trouble pronouncing the word "neighbor," which is part of the company's slogan. Danny DeVito also participates, with whom Schwarzenegger starred in the movie "Twins" in 1988.

4. Budweiser's Emotion (2015)

By far, the best Super Bowl ad of 2015. A touch of sentimentality from Budweiser in which almost no beer appears, but the traditional Clydesdale horses so closely associated with this brand in the United States do.

3. Eminem: Authentic Detroit (2011)

Chrysler's risky bet. They used a very controversial rapper like Eminem and the beginning of his song "Lose Yourself" to highlight Detroit, which has suffered greatly from the automotive industry crisis, as a special city in the United States and very different from the most well-known ones.

It is one of the most expensive commercials in history.

2. Apple enters the scene (1984)

The memorable Apple ad, which competes to be one of the best in history.

Directed by Ridley Scott, it is based on George Orwell's book "1984" and shows a woman breaking a screen where "Big Brother" speaks. It was the launch of the first Macintosh.

1. Volkswagen's "The Force" (2011)

One of the best things recently is the child dressed as Darth Vader trying to use "the force" in his house, until he "succeeds" in starting his father's Volkswagen.

It was named in the Clio Awards, one of the most famous international advertising awards, as one of the best commercials in the history of the Super Bowl.

According to the Clio review, "the brand was known in the United States for manufacturing niche cars with peculiar designs. However, the announcement of their new Passat definitively positioned them in the family car segment and, in doing so, forever transformed Super Bowl advertising."

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