WASHINGTON (AP) — President Joe Biden’s campaign is spending $50 million through the end of June, including the first television ad highlighting the legal ruling against Donald Trump, a sign that the Democratic president is willing to make his Republican opponent’s legal troubles a campaign issue.
PUBLICIDAD
The advertising campaign arises months before the elections, but aims, according to the Democrats, to clearly define the contrast between the two candidates before their first debate, which will take place in Atlanta on June 27th.
PUBLICIDAD
Including the legal issues against Trump in a messaging campaign was something that the Biden team had previously resisted.
Joe Biden's campaign expenses
The campaign includes over 1 million dollars allocated to media targeted at Black, Hispanic, or Asian descent people, and an ad highlighting Trump's guilty verdict on 34 charges related to a scheme to suppress unfavorable news.
The ad will be broadcast on television, streaming services, and cell phones in battleground states as well as on national cable channels.
What do the messages in Biden's campaign against Trump say?
In addition to that ruling against Trump, the message —titled "Character Matters" — also reminds that the former president was also held accountable for sexual assault and financial fraud in other cases. Trump also faces criminal charges in three other cases, although it is unlikely that any of them will go to trial before the November elections.
“At the trial, we saw the real Donald Trump. These elections are between a convicted criminal who only cares about himself and a president who fights for your family,” says the narrator of the ad over Trump’s police mugshot photo and images of Biden greeting supporters.
Biden has frequently spoken about the court ruling against Trump, while also criticizing the former president for suggesting that the case has political motivations. "It is reckless, dangerous, and irresponsible for someone to say that this was rigged simply because they don't like the verdict," Biden said.
Biden's son, Hunter, was convicted last week in Delaware on three criminal charges related to the purchase of a firearm, based on accusations that he lied about his drug use when filling out the form to buy it. The president has said that he accepts the ruling and "I will continue to respect the judicial process while Hunter considers an appeal."